Before leaving Doriame Design, I was given the rewarding task of strategizing and creating content buckets for the Hi5 Youth Foundation. This NGO impacts the lives of over 4000 underprivileged children through basketball, with operations in 35 centres across 8 states. This project was an enriching experience, allowing me to contribute meaningfully while honing my skills in social media management and content creation.
Hi5 USA Instagram
Hi5 Youth Foundation Website
My role for this client included:
- Shooting videos on my phone whenever required.
- Extensive copywriting for social media platforms like Instagram, Facebook, and LinkedIn.
- Ensuring audio choices were suitable and engaging.
- Maintaining a sleek and cohesive grid layout.
- Driving organic engagement through reel marketing.
- Attracting brand sponsorships appropriate for the NGO.
I was responsible for writing captions, managing posts, and keeping their stories active with videos I shot on my phone. The reel videos were filmed by a hired videographer, following guidance from me and my team. These three are the only posts I uploaded to their feed.
Below are some Reel links showcasing my contributions:
Reel 01
Reel 02
Reel 03
Here is the PDF link to the content buckets and strategy plan I developed for this wonderful client.
Please note that only Hi5 Youth Foundation and Doriame Design have the rights to use or replicate the content and marketing strategies mentioned here. This work is exclusively created for them.
PS:
I recorded many videos on my iPhone and Android, but due to storage limitations on my Google Drive, I cannot upload them all for reference here.
01 Feb 2024
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