Auro Skin Clinic - Dermatology and Laser Center, Mumbai

Objective: Increase clientele and boost organic engagement on Instagram and YouTube.

YouTube and Website

My Role Included:

Grid Layout: Ensure a neat and engaging grid layout.
Caption Writing: Research or receive briefings to write compelling captions.
Video Production: Capture videos of clinic procedures, patient testimonials, etc.
Influencer Collaboration: Reach out to influencers for potential collaborations.
Content Showcase: Highlight hair-specific, nail-specific and skin-specific diseases and services offered.
Analytics Tracking: Track insights, maintain a comprehensive tracker, and attend weekly meetings for discussions.
Industry Trends: Monitor dermatology industry news and trends.
Content References: Share relevant content references with the clinic team.
Staff Involvement: Engage clinic staff in content creation.
Design Creation: Use Canva to create static posts, stories, and reel thumbnails.
Story Management:  Keep Instagram stories active and engaging.
Social Media Posting: Upload content on Instagram and YouTube, and share relevant updates in the WhatsApp group community.
SEO and Blogging: Manage the basic SEO aspect of the website by posting relevant blogs (introduced later).

Posting Duration:
From 19th August 2023 to 29th February 2024.

Below are some links to reels containing videos I shot and edited myself:

Reel 01

Reel 02

Reel 03

Reel 04

Reel 05

Reel 06 - videos not shot by me

Reel 07 - videos not shot by me

Reel 08 - videos not shot by me

Reel 09

Reel 10 - videos not shot by me

Reel 11

Reel 12

Reel 13

Reel 14

Reel 15

Reel 16

Reel 17 - photos not shot by me

Reel 18 - photos not shot by me

Reel 19

Reel 20

Please Note:
For confidentiality reasons, I cannot share the content strategies and topics.