Social Media Management for a Local Gym
During my PGDM studies, as I was majoring in digital marketing, learning about the business side of social media inspired me to take a part-time gig.
Despite not knowing branding and graphic design principles, nor did the client, I eagerly volunteered to support a local gym startup in bolstering its online presence and attracting clients. This part-time role, undertaken before my college internship, required adaptability and a willingness to learn. Despite my initial unfamiliarity with graphic design, Canva quickly became my go-to tool. While the consistency of my creative output for this client varied, their satisfaction with the results fueled my motivation.
Serving as their social media manager involved a diverse array of tasks, from capturing videos of gym members and trainers for reels to offering SEO insights for their website. Our primary objective was clear: generate client inquiries. The client's proactive approach in suggesting fitness promotion projects led to collaborative brainstorming sessions.
Content pegs for the client:
- Integrate gym trainers into reels to bolster credibility and community trust.
- Emphasize transparency and authenticity through verified fitness tips.
- Showcase gym members via stories and in reels.
- Explore potential collaborations with nano influencers.
- Develop educational content on gym industry topics and dispel fitness myths.
- Implement meme marketing tactics.
Positive outcomes:
- Renewed interest from existing gym members.
- Increased inquiries from potential clients.
- Active participation of gym members in creating reels.
- Enhanced engagement on the gym's Instagram platform.
Here is the Google Drive link - Gym Reels which contains only a few reels that were on Instagram. This is to provide you with an idea of how I moved forward with the reel strategy for this client.
Below are a few Canva links showcasing some of my static creative works since the client has removed all my work from their Instagram profile. Unfortunately, I have lost several other files:
- Website Landing Page Prototype
- Gym Menu
22 Jan 2022
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