During my PGDM studies, as I was majoring in digital marketing, learning about the business side of social media inspired me to take a part-time gig. 

Despite not knowing branding and graphic design principles, nor did the client, I eagerly volunteered to support a local gym startup in bolstering its online presence and attracting clients. This part-time role, undertaken before my college internship, required adaptability and a willingness to learn. Despite my initial unfamiliarity with graphic design, Canva quickly became my go-to tool. While the consistency of my creative output for this client varied, their satisfaction with the results fueled my motivation. 

Serving as their social media manager involved a diverse array of tasks, from capturing videos of gym members and trainers for reels to offering SEO insights for their website. Our primary objective was clear: generate client inquiries. The client's proactive approach in suggesting fitness promotion projects led to collaborative brainstorming sessions.

Content pegs for the client:

• Integrate gym trainers into reels to bolster credibility and community trust.
• Emphasize transparency and authenticity through verified fitness tips.
• Showcase gym members via stories and in reels.
• Explore potential collaborations with nano influencers.
• Develop educational content on gym industry topics and dispel fitness myths.
• Implement meme marketing tactics.

Positive outcomes:

• Renewed interest from existing gym members.
• Increased inquiries from potential clients.
• Active participation of gym members in creating reels.
• Enhanced engagement on the gym's Instagram platform.

Here is the Google Drive link - Gym Reels which contains only a few reels that were on Instagram. This is to provide you with an idea of how I moved forward with the reel strategy for this client.

Below are a few Canva links showcasing some of my static creative works since the client has removed all my work from their Instagram profile. Unfortunately, I have lost several other files: 

- Project Stamina

- Gym Memes

- Gym Memes 02

- Website Landing Page Prototype

- Yoga for senior citizens

- Reel Thumbnails

- Gym Menu

- 2-Day Free Yoga Demo

- Carousel posts

- Newly Launched Program

- Valentine's Day offer

- Project Goodbye Corona

- 'Need a trainer' creatives

- Kids workout PDF