Brief: This conceptual project explored the strategic challenge of building a high-conversion landing page by balancing Myntra's e-commerce structural clarity with Cult.fit's dynamic visual identity, ensuring strict visual hierarchy and brand alignment throughout.
Solution: Solved the visual friction by grounding the energetic imagery within familiar retail constraints. The final interface relies on strict color hierarchy and standard typography to keep the focus on the product and conversion button without cluttering the screen.
Tools Used: Figma
25 Sep 2023