Snickers Energy Drink | Landing UI & Brand Extension
What if a legacy chocolate brand entered the highly competitive energy drink market?
Brief: This conceptual project explores that exact strategic pivot, translating Snickers' iconic visual identity into a high-octane beverage brand.
Outcome: The final execution delivers a high-converting web hero section and a scalable Out-of-Home (OOH) campaign, successfully balancing the brand's aggressive FMCG personality with strict UX discipline. This demonstrates how to retain core brand recognition while establishing immediate credibility in a new product category.
Tools Used: Figma
07 Sep 2023
Keywords
landing page UI
web design
figma
ui/ux designer
