As the Social Media Marketing Manager at Vichtthram Design Studio, I lead the development and execution of comprehensive social media strategies to enhance brand visibility, engagement, and growth. My role encompasses: -Strategy & Optimization: Crafting data-driven social media strategies (SMO) to maximize reach and performance across platforms like Facebook and Meta Ads, ensuring alignment with business goals. -Creative Content Development: Producing high-impact visual and written content (copywriting, broadcast design) tailored to target audiences, fostering brand identity and engagement. -Campaign Management: Designing and implementing paid social campaigns (Meta Ads, Facebook) to drive conversions, coupled with performance analysis and optimization. - Community: Leveraging social marketing fulfillment techniques to nurture online communities. - Cross-functional Collaboration: Partnering with design and strategy teams to maintain cohesive branding and innovative content approaches. • Launched a Meta lead gen campaign for UI/UX hiring, generating 327 leads at ₹3.55 CPL with 46K+ impressions. • Drove 6.9M views and 65K link clicks for Polo Colours through Facebook Ads, improving reach by 34%. • Increased Jain Farms' Instagram engagement by 100%, reaching 495K users and 15K link clicks with ₹4K spend. By blending creativity with analytics, I bridge the gap between audience needs and business objectives, delivering measurable results in a dynamic design environment.