Key Responsibilities & Achievements Social Media Management (Finance Niche) Led end-to-end content creation for B2B finance clients (@FinanceWithVK and SFIC Speaks), including: Scriptwriting & Visual Direction: Produced 50+ data-driven Reels scripts on topics like mutual funds and equity markets, increasing average engagement by 28%. Caption Crafting: Optimized post captions with SEO-friendly keywords (e.g., "wealth management," "financial literacy"), boosting organic reach by 35%. Website Content: Revamped SFIC’s website copy to align with their thought-leadership positioning, improving time-on-page by 22%. Performance Marketing Managed Google Ads campaigns for a plastic utensils brand, reducing CPA by 18% through keyword optimization and ad copy A/B testing. SEO & Content Strategy Executed off-page SEO for Sundarban Ecotrip and Khelaghar Baganbari: Published 15+ blog submissions on Quora/Medium, ranking for keywords like "eco-tourism Sundarbans" and "Kolkata banquet halls." Designed infographics that gained 500+ shares, driving referral traffic to client sites.