Managed the full product lifecycle from concept creation to continuous
improvement, optimizing cost structures to ensure affordability while maximizing
value for both the business and users.
• Conducted market research and competitive analysis to support decision-making
and align product development with user needs and business goals.
• Orchestrated personalized email and WhatsApp marketing campaigns via
CleverTap, achieving a 6.5% uplift in average CTR and boosting conversion rate
to 11.2%.
• Rolled out the Group Booking feature on property detail and home screen pages,
resulting in a 3.5% increase in engagement time, 7.66% in recurring visits, and
a 4.21% increase in lead-to-visitor ratio.