Developed Launched a B2B Rental Asset Management Platform

• Launched automation for asset tracking leasing, reducing manual intervention

by 20 hours per week and minimizing asset loss by 18%.

• Drove customer acquisition by launching targeted GTM strategies, leading to a

32% increase in active users and securing 15 key B2B partnerships within the first

year.

• Conducted market research user interviews with 50+ enterprise clients to

identify key pain points, leading to a 28% increase in adoption.

• Spearheaded the end-to-end product development of a B2B platform for rental

services, employee leasing, and asset management, driving 35% efficiency in

procurement and operations

• Developed Launched employee(B2B) E-commerce Platform

• Led the complete migration from Notify to CleverTap, integrating events across

the app and incorporating deep CMS integration, significantly improving

operational efficiency.

• Enhanced behavioral insights with CleverTap events integration, enabling precise

user segmentation and personalized targeting.

• Conducted funnel analysis and implemented smart triggering for user prompts,

resulting in higher engagement and reduced drop-off rates.

• Designed activation strategies that boosted activation rate by 40%, improving

both user retention and lifetime value.

• Launched new product categories, driving a 20% increase in retention rate and a

15% increase in transaction rate within the first quarter post-launch.

• Developed a data-driven pricing strategy based on behavioral insights, driving

significant gains in Gross Merchandise Value (GMV) and average transaction

value.

• Implemented A/B testing frameworks to optimize conversion rates, resulting in a

15% uplift in sales on key products.

• Managed the roadmap for customer engagement features, ensuring timely

delivery of projects aligned with quarterly business objectives.

• Defined and tracked KPIs for new features, focusing on retention, conversion, and

customer satisfaction, using tools such as CleverTap and Google Analytics.

• Developed loyalty programs and personalized push notifications, leading to a 40%

increase in repeat transactions.

• Led sprint planning and retrospective sessions, ensuring continuous

improvement and alignment with business goals.