A keyword was decided based on the idea of increasing brand recognition. The strategy was simple, there are documents you organize according to your needs(dms) and according to your organization's needs (edrms). But natural language we use to search was different. Also the new features built on the power of AI needed to be marketed as well. This blog has ranked on the page 1 since November and has been attracting traffic by the virtue of the product offering. Help gained 2.2K Clicks in about 3 months, purely organic growth. This took around a week to write, from keyword research, brainstorming with team, content research and writing.
20 Feb 2025
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