Redesigned customer-facing mobile app to reduce friction, increase engagement, and optimize UI for higher user satisfaction and conversions across key user flows.

Improve the customer-facing mobile experience by reducing friction, increasing engagement, and optimizing the UI for higher user satisfaction and conversions.

This project significantly enhanced my ability to design for measurable business impact while maintaining focus on user delight. I deepened my expertise in:

• User-centered research methodologies and translating insights into actionable design decisions
• Cross-functional collaboration with product, engineering, and business teams
• Data-driven design by tying decisions to measurable outcomes
• Holistic product thinking beyond just creating beautiful interfaces

The experience taught me that successful design isn't just about aesthetics—it's about solving real problems, measuring impact, and continuously iterating based on user feedback and business metrics. This project reinforced the importance of balancing user needs, business objectives, and technical constraints while maintaining a clear vision for the product experience.