Complete redesign of the PVR Cinemas mobile app to improve the movie-ticket booking experience by reducing friction and increasing engagement.

Objective

Improve the movie-ticket booking experience by reducing friction, increasing engagement, and optimizing the UI for better user satisfaction.

Working on the PVR Cinemas Mobile App helped me understand the nuances of designing for entertainment UX, where every second of delay impacts conversion. Streamlining the flow and improving visual clarity not only enhanced usability but also elevated emotional engagement with the brand.

This project reinforced my belief that the best experiences come from combining speed, simplicity, and personalization—transforming ticket booking from a routine task into a delightful interaction.