Third Wave Coffee - Improving its Brand Awareness & Customer Acquistion
Capstone Project : Led a Team of 2 highly experienced Indiviuals
Objective: Enhance customer experience and engagement at Third Wave Coffee to compete with top brands.
Core Issues: Limited customization, high price perception, inconsistent service, low app awareness, and ambience issues.
Solutions: QR ordering, customization, ambience check, and private pods.
Prioritization: Solutions ranked by impact effort, focusing on quick wins like QR ordering.
Impact: Increased customer satisfaction, retention, and revenue growth through personalized, efficient service.
18 Oct 2024
Keywords
Product Management
Teamwork
Wireframing
GTM Strategy
Product Improvement
Design Sense
Product Sense
