𝗪𝗵𝘆 I worked on Bumble Inc.?
I chose Bumble for this analysis because:
𝟭. 𝗨𝗻𝗶𝗾𝘂𝗲 𝗪𝗼𝗺𝗲𝗻-𝗙𝗶𝗿𝘀𝘁 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Bumble disrupts traditional norms by empowering women to make the first move, creating a safer space for users.
𝟮. 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲𝘀: Bumble isn’t just about dating—it supports friendships (BFF) and professional networking (Bizz), making it a versatile platform.
𝟯. 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲𝗹: Bumble’s freemium model, premium subscriptions, and in-app purchases offer valuable insights into aligning technical features with monetization strategies.
 

𝗠𝘆 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵
Here’s how I conducted the analysis:
𝟭. 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: I analyzed Play Store reviews to gauge customer sentiment.
𝟮. 𝗪𝗼𝗿𝗱 𝗖𝗹𝗼𝘂𝗱𝘀: Created word clouds to identify recurring themes and the essence of user feedback.
𝟯. 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Worked on understanding patterns of user interaction with the app.
𝟰. 𝗖𝗼𝗿𝗲 𝗜𝘀𝘀𝘂𝗲 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Focused on key problems and barriers faced by customers.
𝟱. 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 & 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗥𝗲𝘃𝗶𝗲𝘄 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Summarized the top 5 positive and negative reviews to identify strengths and areas of improvement.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁?
With these insights, I was able to uncover key pain points and barriers users face while using Bumble