The objective is to boost conversion rates, currently at 18% below the industry standard of 30%. To test the hypothesis that integrating a live chat feature could help, I have to draft a Product Requirements Document (PRD) for the design and engineering teams.
This PRD will detail the live chat's functionality, placement, and trial period logistics, with success metrics outlined for evaluation.
Ultimately, our goal is to enhance the checkout experience and bring conversion rates closer to or above the industry standard.