The objective is to get a good understanding of what murf.ai is, who it is built for & how it works. Then think through and define metrics as well.

In this work, I have:
1. Defined what is the most important North Star Metric
2. Top 2 OKRs (and the corresponding results & initiatives)
3. Create funnel definition - cover what metrics to track from homepage visit to subscription to renewal
4. Think of the top 2 experiments for murf.ai