As part of the Founder’s Office at eBee SuperApp, I was also responsible for shaping and developing the brand’s visual identity and marketing direction. 

I worked on building the eBee brand from the ground up, including conceptualizing and creating the eBee mascot, defining its visual personality, and exploring how the brand could be represented consistently across different customer and business touchpoints. 

My work extended beyond the core identity into marketing creatives, franchise promotions, store QR materials, stickers and banners, merchandise, delivery-partner branding, outdoor advertising, promotional campaigns, and brand mockups. 
This involved a combination of brand strategy, creative direction, visual design, mascot development, marketing communication, and execution, with the goal of creating a recognizable and scalable identity for eBee across both digital and offline experiences. 

I’ve attached a PDF in the Google Drive that offers a glimpse of the branding, marketing, mascot, merchandise, and mockup work. Feel free to explore it for a more complete view of the work and the different brand applications I worked on.