One of my best Local SEO projects was for a Punjabi Dhaba in Indore that was relocating to a new location.

Starting point:
The business had an old Google Business Profile location and was getting only around 20 calls per month. Important local keywords were ranking around page 3–2.

What I did:

• Audited and re-optimized their Google Business Profile.
• Successfully transitioned their old GBP location to the new location and improved the local relevance.
• Fixed GBP and website-related technical SEO issues.
• Built/revamped their website following Local SEO best practices.
• Connected the website with Google Search Console and GA4 for proper tracking.
• Built and optimized local citations to strengthen NAP consistency.
• Optimized pages around high-intent local keywords.
• Supported the dhaba's relaunch with social media marketing.

Results:
Their important keywords improved toward page 1–2 visibility, including:

• “Punjabi dhaba near me”
• “Best pure veg Punjabi dhaba in Indore”
• “Punjabi dhaba near Indore bypass road”

Most importantly, GBP calls increased from around 20 to 80+ per month—a 4x increase in monthly calls.

For me, the real success was not just improving rankings. It was helping the business move to a new location, rebuild its online presence, improve local visibility, and generate significantly more customer calls.