I recently had the opportunity to work on an e-commerce project, where I implemented a comprehensive SEO strategy over six months. Here's how I transformed the site's organic performance:
Step 1: Foundation – Content & On-Page SEO
✔ Conducted in-depth keyword research and optimized categories and subcategories with high-quality, relevant content.
✔ Implemented on-page SEO, including optimized meta titles, descriptions, and structured data for all product pages.
✔ Published 8-10 high-quality blogs per month to enhance topical authority and engagement.
Step 2: Technical SEO Fixes
🔹 Resolved indexing and crawling issues, increasing indexed pages from 3K to 28.5K.
🔹 Optimized and updated sitemap & robots.txt to streamline search engine crawling.
🔹 Addressed technical errors to ensure seamless user experience & site performance.
Step 3: Results Achieved
✅ Average position improved from 35 to 13.6 🚀
✅ Click-through rate (CTR) increased from 1.9% to 4.1% 📈
✅ Organic traffic grew significantly (transitioning from branded-only traffic)
✅ Over 100+ pages now ranking in the Top 5 positions 🔥
✅ Continuous growth in organic leads and conversions
This case study highlights the power of a well-executed SEO strategy and its impact on organic visibility. Consistency, data-driven decisions, and technical optimizations play a crucial role in long-term success.
Have an e-commerce website that needs SEO improvement? Let’s connect and discuss how I can help!
22 Feb 2025
Trusted by 56800+ Generalists. Try it now, free to use
Start making more money