Objective: Improve the restaurant’s local search presence, increase customer engagement, and drive more in-store visits through Google Business Profile (GBP) optimization and local SEO strategies.

Strategy & Implementation

Google Business Profile (GBP) Setup & Optimization:

• Created and fully optimized the GBP profile, ensuring 100% completion according to restaurant guidelines.
• Added essential business details, including address, contact information, opening hours, and restaurant services.
• Uploaded high-quality images of the restaurant, food items, and ambiance.
• Regularly updated the menu to reflect seasonal and promotional offerings.

GBP Management & Engagement:

• Actively responded to customer reviews to build engagement and trust.
• Posted regular updates, special offers, and event announcements to keep the audience engaged.
• Updated photos consistently to maintain an appealing and up-to-date profile.

Local Citation Building:

• Listed the restaurant on 100+ local directories, including food and restaurant-specific sites.
• Ensured NAP (Name, Address, Phone Number) consistency across all listings to align with Google’s local search guidelines.
• Strengthened the restaurant’s local search presence, making it easier for potential customers to find them.

Location Page Recommendations:

• Advised the restaurant management to create dedicated location pages for each of their branches across India.
• Despite initial resistance, the restaurant still gained significant visibility within a 5 km radius on Google Maps and ranked in the top 3 of Google’s Local Pack for relevant search queries.

Results (Oct 2024 – March 2025):

• Total GBP Interactions: 1270
  • Menu Interactions: 96
  • Customer Calls for Reservations & Inquiries: 216
  • Direction Requests: 957
  • Website Clicks: 23

Ongoing Efforts & Future Goals:

• Continue improving local search rankings through strategic updates and engagement.
• Encourage management to implement additional local SEO practices, such as structured location pages.
• Expand citation building efforts and leverage social proof to increase customer trust and conversions.

This project remains ongoing, and we continue to refine and enhance our SEO strategies to drive even better results for Indian Coffee House.