Paper Boat Thandai – Holi Campaign - Work For Schbang
Campaign Name: Don’t Let the Colors Fade Away
Client/Product: Schbang, Paper Boat – Thandai (Seasonal product)
Duration: 8 Weeks
Target Audience: Millennials (Age 23–38)

Objectives:

Build brand awareness for Paper Boat’s Thandai during Holi.

Reposition Thandai as a healthy, nostalgic festive drink.

Evoking nostalgia among millennials to boost emotional connection.

Increase engagement and product recall.

This campaign strategy highlights my ability to blend emotional storytelling with strategic planning. From scripting a nostalgic short film to curating influencer-led content, it shows my strength in creative thinking, understanding consumer behavior, and delivering platform-specific ideas. It reflects my expertise in campaign planning, content ideation, and brand positioning—all executed within 4–5 days for all deliverables, amounting to 8k charges.