Launch Pitch Deck for Energy Drink Noor
Launch Pitch Deck for Energy Drink Noor
Scope of Work
Objective: Develop a brand identity, competitive positioning, and launch strategy for a new eco-friendly energy drink catering to the growing health-conscious segment in India.
Gap Identified: Lack of energy drinks offering natural caffeine + low sugar + eco-conscious packaging.
Brand Name: Noor (ਨੂਰ) – meaning light/radiance; represents purity, energy, and freshness.
Timeline: 4 Days
Service Value: ₹8,000
This project allowed me to apply a comprehensive set of marketing, branding, and strategic planning skills tailored to a high-growth, health-conscious FMCG segment.
15 Sep 2024
Keywords
Product Launch
Branding
