This project focuses on analyzing Instagram content performance and developing a short-term social media strategy for brand FabIndia. The objective was to understand how different content types and formats perform, and translate those insights into a week content plan for May.

This was a self-initiated project, driven by curiosity and a desire to explore something new. A small sample data was collected manually from Instagram, analyzed using Excel, and the final strategy and presentation were developed in Canva. The project was completed over approximately 3 days, including multiple iterations of ideas.

Created independently as a mock project, this work reflects a practical approach to social media analysis and strategy.