Developed a transformation strategy that evolves Pinterest from a passive inspiration platform into an interactive ecosystem where users can discover, create, and take action.

Our process began with a thorough current state analysis across Product, Customer, Business, and Technology dimensions. This revealed key insights:
* Pinterest's unique position at the intersection of search, social, and commerce
* Strong engagement metrics but challenges with ad density and international monetization
* Technical strengths in AI/ML with opportunities for infrastructure optimization
From this analysis, we identified our North Star metric: Weekly Active Users (WAU), and developed three strategic objectives:

1️⃣ Enhance discoverability and usability 
2️⃣ Accelerate revenue growth and diversify income streams 
3️⃣ Foster community engagement and user-generated content

Our roadmap prioritizes initiatives using a custom framework that balances business value, customer impact, and technical feasibility:
* Creator Monetization & Visual Shopping Hub ($1.28M-$1.39M)
* Localized Performance Infrastructure ($2.26M-$2.4M)
* Enhanced Discovery & UX improvements ($610K-$1.02M)
* Strategic Brand & Influencer Partnerships ($1M-$1.26M)
* Community-Building Features ($880K-$950K)
We applied a strategic Buy vs. Build analysis to each initiative, determining where to develop in-house capabilities versus leveraging partnerships.

With a total investment of $6-7M over three years, our financial projections show significant ROI: 5.27% increase in conversion revenue, 35% reduction in cloud costs, and substantial improvements in user engagement metrics.