Developed comprehensive product strategy proposal for Starbucks, focusing on café experience revitalization, operational efficiency, and employee development to address declining brand relevance and drive 5-7% projected growth.

🔍 Project Overview:

Starbucks has faced challenges including declining brand relevance, operational inefficiencies, and employee dissatisfaction. My proposal addressed these issues with a holistic, data-driven strategy grounded in customer insights, competitive analysis, and stakeholder feedback.

📈 Strategy & Key Initiatives:

•Café Experience Revitalization: Reimagined the in-store “third place” with comfortable seating, community events, and improved ambience to boost customer satisfaction and loyalty.

•Operational Efficiency: Proposed menu simplification and the rollout of the Siren Craft System to reduce wait times and streamline operations.

•Premiumization: Recommended launching limited-edition, ethically sourced coffee lines and enhanced personalization through digital channels.

•Employee Development: Relaunched the Coffee Master Program and established clear career progression paths to increase employee engagement and retention.

💡 Expected Outcomes:

•Projected 5-7% comparable sales growth by FY2026

•30% reduction in average wait times

•25% increase in employee satisfaction and 20% reduction in turnover

•Strengthened brand differentiation in a competitive market

🛠️ Skills Demonstrated:

•Market & competitor analysis

•Strategic OKR development

•Cross-functional initiative planning

•Budget allocation & ROI estimation

•Roadmap creation & stakeholder communication