Responsibilities:

Handled the entire LinkedIn presence of Yash Industries, ensuring consistent branding and professional communication.

Created and posted engaging LinkedIn content, including visuals, captions, and hashtags aligned with the brand’s tone and goals.

Designed all creatives using Canva, maintaining a clean, industry-relevant, and professional aesthetic.

Researched trending topics and optimised post timing and formats to improve engagement and visibility.

Monitored analytics and performance metrics, identifying which types of content resonated most with the audience.

Key Takeaways:

Gained hands-on experience in LinkedIn marketing and content strategy for a B2B brand.

Learned how to build brand credibility and visibility through consistent and value-driven content.

Improved skills in Canva design, post-optimisation, and performance tracking.

Understood how professional storytelling and visual branding can attract business leads on LinkedIn.

Developed a structured approach to content planning and audience engagement.