Responsibilities:

Planned and executed digital marketing strategies to enhance Kirana King’s online visibility and dealer engagement.

Conducted competitor analysis across Jaipur’s food staples and B2B retail sector, identifying key players like Aashirvaad (ITC), Tata Sampann, India Gate, Daawat .

Researched market trends to support brand growth initiatives.

Created social media content and marketing visuals using Canva, ensuring alignment with the brand’s tone and objectives.

Collaborated with the marketing and strategy team to design awareness campaigns targeting retailers and partners.

Assisted in monitoring campaign performance metrics and provided insights for optimisation.

Key Takeaways:

Strengthened expertise in digital marketing strategy, social media management, and competitor research.

Learned to design campaigns that combine data-driven insights with emotional storytelling to connect with audiences.

Gained exposure to the B2B marketing ecosystem and the dynamics of India’s retail and distribution network.

Improved proficiency in Canva design, content planning, and brand communication.

Understood how to create impactful campaigns that align with business goals and market needs.