Objective:
To create engaging and relatable UGC (User-Generated Content) for Jotterwolf’s Instagram page. The goal was to help promote the brand’s features - like one-click job applications, job tracking, AI interview training and portfolio building through creative and informative content. 

Procedure:

1. Researched the brand’s voice, values and target audience.
2. Planned content ideas (videos, carousels, memes, and posts) based on trending formats and career-related themes.
3. Scripted and recorded short videos or reels in a casual, relatable tone.
4. Designed carousels and memes that are informative but fun to scroll through.
5. Edited and finalized content, then aligned it with the brand’s aesthetic before posting.

Time Required:

• Content planning: 1–2 hours per week
• Scriptwriting & filming (for video): 1–2 hours per video
• Design & editing: 1–2 hours depending on format
• Revisions & feedback: 30 minutes

Tools Used:

• Canva (for carousels, memes, and design)
• CapCut & InShot (for video editing)
• Google Docs (for research, scripting and planning)
• Google Sheets (for social media content calendar and strategy)

Conclusion:
Creating video content for Jotterwolf has helped me blend creativity with strategy. It has allowed me to understand how to make educational content feel entertaining and relatable. 

Through this, I’ve also grown more confident in using social media to connect a brand with its audience in a real and impactful way.