Video Editing | Curly Haircare Brand - Manetain | Anshika Khare

Objective:
To create clean, catchy and relatable video edits for Manetain that showcase their curly haircare products in a way that matches the brand vibe. 

The goal was to make the content visually appealing, fun and something that curly-haired folks would actually connect with.

Procedure:
* I started by going through Manetain’s website and Instagram to get a feel of their tone which was natural, friendly and very curl-positive. 

* I watched the raw clips carefully, picked the best angles and moments and planned a simple flow for each video. 

* The focus was on keeping the product visible, showing results and making the edit smooth and fresh. 

* I added minimal text where needed, used upbeat music and made sure the transitions felt natural and not too overdone.

Tools:

1. CapCut & InShot for editing, trimming, adding music and effects.

2. Instagram Reels and Pinterest for reference and creative inspo.

3. Manetain’s page for tone, color palette and overall brand vibe.

4. Canva to design the thumbnail.

Timeline:
Each video took around 1.5 to 2 hours to edit from reviewing footage to finishing the final cut with music and adjustments.

Links to Published Edits:

  1. Holi Haircare Routine for Curly Hair - https://www.instagram.com/reel/DHI4AdjNnwy/?igsh=ajZmanFoYzB6N3pi
  2. Summer Styling Guide for Curly Hair - https://www.instagram.com/reel/DHVv4uHo8UF/?igsh=MTJ4bmZuMjh6bGE1bg%3D%3D

Conclusion:
These edits helped bring out the fun, real side of curly haircare while staying true to Manetain’s brand voice. The final videos are simple yet stylish and speak directly to the curly-haired community. 

It was all about keeping it natural, engaging and scroll-worthy, and seeing them live on the brand’s page was the best part!

01 Apr 2025

Keywords
video editing
ugc
editing

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