Objective:
To create a relatable and engaging social media idea that simplifies managed healthcare and health insurance for Indian audiences. 

The aim is to show how Clinikk makes healthcare affordable and easy to understand, especially for people who usually find health insurance confusing or intimidating.

Procedure:
- I began by identifying the core problem: many Indians see health insurance as confusing, intimidating or not meant for them. To add value, I wanted to create a campaign that doesn’t just inform but changes perception. 

- I studied Clinikk’s approach to managed care and understood how it combines everyday healthcare with insurance in a simplified, affordable way.

- Next, I looked into behavioral patterns, how Indian users engage with Instagram content, especially reels and short videos. I focused on what builds trust online: relatability, storytelling and clear benefits. 

- I translated this into a campaign that reflects real-life health moments people face, especially those that are often overlooked but important. These are the moments where Clinikk steps in and that’s the heart of the campaign.

Tools:
1. Google Docs for planning and writing
2. Instagram for researching trending reels and audience behavior
3. Clinikk’s website for understanding features and services

4. Clinikk website, google reviews (clinikk and other competitor platforms), quora, personal and family/friends experiences and thoughts - for preliminary research

5. ChatGPT - for collation of ideas, structure and further digging
6. Canva - to design the thumbnail

Timeline:
The full campaign idea, from research to execution, was created within 2-3 hours. This included browsing current trends, brainstorming relatable situations, framing content ideas and writing out the strategy.

Conclusion:
This campaign idea helps break down the fear and confusion around health insurance by connecting it to real, everyday experiences. It uses humor, relatability and storytelling to explain Clinikk’s offerings in a simple and memorable way. 

The concept is designed to be engaging and shareable while staying true to the brand’s goal of making quality healthcare accessible for all.