Role: Copywriter & Content Strategist

Context

JKIPL (Jinkushal Industries Pvt. Ltd.) is a heavy-industry brand dealing in construction and mining machinery. The goal was to establish a distinct brand identity on social media for a traditionally offline, corporate-focused business.

Objective

• Build a clear brand presence from scratch
• Simplify technical offerings into engaging content
• Maintain a tone aligned with corporate credibility while making content relatable
• Create consistent social media communication

What I Did

• Strategised the content direction and communication approach
• Wrote copies for statics, videos, and topicals
• Created video scripts, including skit-based content
• Developed topical content to keep the brand relevant
• Ensured all content stayed aligned with brand tone and industry standards

Execution Highlights

• Skit-based videos to make a heavy industry brand more approachable
• Topicals adapted to fit a corporate, B2B tone
• Content balancing technical clarity with engagement
• Consistent messaging to build brand identity from the ground up

Skills Demonstrated

B2B content • Copywriting • Content strategy • Video scripting • Topical marketing • Corporate communication

Links / Live Work
🔗 Social Media Content:

https://www.instagram.com/p/DTxcxcOE2CX/

https://www.instagram.com/p/DUAnQxvE8Ng/?img_index=1

https://www.instagram.com/p/DUINXq_E4uI/

https://www.instagram.com/p/DSaP7wJEzL-/