Role: Copywriter & AI Content Strategist

Context

For Bikano UK, a dedicated Ramadan campaign was created to align the brand with seasonal cultural moments and engage audiences through emotionally relevant storytelling. The goal was to build a cohesive Ramadan-themed content feed across formats.

Objective

• Create a Ramadan-focused brand narrative for the UK market
• Drive cultural relevance through emotion-led storytelling
• Experiment with AI-generated video content and static creatives
• Maintain a consistent Ramadan visual and emotional theme across the feed

What I Did

• Conceptualised the Ramadan campaign direction and idea flow
• Wrote scripts and copy for AI-generated videos
• Visualised and structured AI video concepts (Ramadan prep, shopping, lifestyle moments)
• Developed static creative ideas aligned with Ramadan themes
• Worked on end-to-end storytelling from idea → script → execution guidance
• Ensured consistency across the entire social media feed aesthetic

Execution Highlights

• AI-generated videos depicting Ramadan preparation and shopping experiences
• Emotion-led storytelling rooted in festive cultural behaviour
• Unified Ramadan-themed feed across static and video content
• Blend of AI creativity + cultural sensitivity + brand alignment

Skills Demonstrated

AI content creation • Campaign ideation • Copywriting • Video scripting • Cultural storytelling • Creative direction • Content strategy

Links : 

🔗 Campaign Creatives : 

https://www.instagram.com/reel/DVs3TexiUb9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DVLGJ4fk5fb/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/DVNqPqukWTy/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/p/DVifEa8khAq/