Role: Copywriter 

Brief

Highgene, a water purifier brand, needed consistent brand communication across social media, CSR initiatives, influencer campaigns, website content, and marketplaces, while maintaining credibility, clarity, and trust.

Objective

~ Build a strong social media presence

~ Communicate Highgene’s CSR initiatives meaningfully

~ Drive awareness through influencer-led content

~ Ensure clear, conversion-focused messaging across website and Amazon listings

What I Did

~ Managed Highgene’s social media presence end-to-end

~ Planned and executed topical content for social platforms

~ Led CSR communication & campaigns

~ Created CSR storytelling content for brand credibility

~ Planned and executed influencer campaigns

~ Wrote influencer scripts and briefs

~ Developed website page content (copy & structure)

~ Wrote Amazon product listings optimised for clarity and conversion

Skills Demonstrated

Social media management • CSR communication • Copywriting • Influencer campaign planning • Scriptwriting • Website content • Amazon listing copy

Links : 

Highgene – Social, CSR & Brand Content