Creative Copywriting and Social Media Managementfor BeKindPlanet

Objective: For this vegan brand, I had to write compelling copies that would boost her client acquisition rate for her store in Mumbai.

Design | Elite Socio Marketing Solutions team(ESMS).

Copywriting | Ankit Lachhwani.

Software | Adobe Illustration, Adobe Photoshop.

Client | Be Kind Planet.

How we created these stunning Instagram ads?

So me and my design team at ESMS did some market research as to what is trending in the Vegan industry which included:

1. Identifying the patterns of posting of Be Kind Planet.

2. Analysing the competitors and studying the Target Audience (TA).

3. After dissecting the content, we came up with the pain points which were mostly about the fear of low protein intake and the high price of adopting a Vegan lifestyle.

4. Then we addressed those pain points by a clear copy and a prominent CTA to direct them towards purchase. The design was in tandem with the brand colours of Vegan industry i.e. Green.

5. Within a month their account started growing and the client's retention rate increased as well.

Major takeaways:

- Do your homework. Study the brand and TA thoroughly.

- Write fast, iterate, and repeat. Don't wait for perfection.

- Collaboration breeds creativity.
 

01 Jul 2023

Keywords
Content Strategy
Copywriting
Creative Copywriting
Social Media Writing

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