Blogs for JewelExperts.com

B2B Content Strategist - JewelExperts.com Project

As a seasoned B2B Content Strategist at CollationHub, I led the content creation initiative for JewelExperts.com, a specialized platform addressing the digital marketing needs of Belgian jewelers. This project showcased my ability to develop and execute comprehensive content strategies in a niche B2B market.

Key Responsibilities:

  • Developed and implemented a data-driven SEO strategy targeting local search intent and industry-specific keywords
  • Crafted high-quality, SEO-optimized blog content tailored to the Belgian jewelry market
  • Designed and executed an effective off-page strategy to boost SERP rankings and domain authority
  • Collaborated with cross-functional teams to align content with overall marketing objectives

Strategic Approach:

  • Conducted in-depth market research and competitor analysis to identify content gaps and opportunities
  • Utilized AI tools (ChatGPT, Claude) to create robust content frameworks and draft engaging, informative blogs
  • Employed NotGPT and Miro for strategic mind mapping and visual content planning
  • Leveraged Harpa.ai for competitive analysis of top-ranking content, informing our content optimization efforts
  • Implemented a pillar content strategy to establish topical authority and improve site structure

Content Types and Collaboration:

  • Produced a diverse range of content formats, including long-form blog posts, informative guides, visually appealing infographics, and compelling case studies
  • Worked closely with the development team to ensure seamless integration of content into the website structure and user experience
  • Collaborated with the SEO team to align content strategy with technical SEO best practices and optimize for target keywords
  • Developed and maintained a strategic content calendar, ensuring a consistent flow of relevant, timely content that aligned with marketing campaigns and industry events

Outcome: Successfully produced a series of SEO-optimized content pieces based on pillar content strategy, complemented by a tactical off-page approach. 

 

14 Aug 2024

Keywords
Content Strategy
SEO Writing
SaaS Writing
Copywriting
Content Optimization
Blog Writing
Content Writing
AI
SaaS
Jewelry Industry
Content Marketing
Content Marketing for Jewelers

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