I was able to set up my first paid ad campaign strategy on LinkedIn for a B2B SaaS product called VendorDesk by altx. 

The goal of the campaign was to generate quality leads from our targeted ads and create brand awareness within a niche finance audience. 

📌 What I Did: 

- I planned and executed a 30-day LinkedIn ad campaign. 

- I defined the audience targeting (decision-makers in finance in Tier 1 & Tier 2 cities). 

- I wrote the ad copy and designed the creatives around the customer pain point that the product addresses. 

- I managed all the campaign budget and set up on LinkedIn Campaign Manager. 

- I applied optimizations for better results with our audience targeting filters and for shorter lead forms.

 🚀 Outcomes: 

- Quality leads were generated within budget. 

- I understood how the ad optimizations improved cost-per-lead (CPL) and conversions. 

- I experienced the full-funnel paid marketing journey. I had improved confidence in creating and implementing B2B campaigns, and measuring the performance.