Content Marketing Strategy for LeapScholar
I developed an in-depth 6-month organic content strategy specifically for LeapScholar’s Instagram and YouTube accounts.
The strategy was to grow their follower/subscriber base while also driving in high-quality inquiries without using ads.
📌 What I Did:
- I audited LeapScholar’s existing Instagram and YouTube channels and provided written feedback on their content and engagement.
- Created a content calendar with core pillars including IELTS tips, scholarships, student life, and university guides.
- Planned how to roll out the calendar every week (research, script, and create videos and posts).
- Nominated engagement tactics: Reels, Stories, Lives, UGC, branded hashtag, and community engagement.
15 Jun 2025
Keywords
Content Strategy and Planning
Content Calendar Creation
Competitor Research
copywriting
Brand Research
