In Short: Brandemic, Crafted SEO strategy, that doubled organic traffic month on month by maintaining its top ranking pages.
Client Background:
Brandemic is India's best creative agency that helps brands establish a strong presence that stands out from the crowd with its design thinking process.
Initial Situation:
At the start, Brandemic's website had minimal SEO presence, low organic impressions, and indexing issues. The key challenge was to develop a strong keyword and content strategy to improve search rankings and traffic.
Goals and Objectives:
The primary goal was to develop a strategy to maintain its current ranking, improve monthly organic traffic, and ensure higher rankings for targeted keywords.
Strategy and Approach:
Keyword Research: Extensive research was conducted to identify TOFU and BOFU keywords with informative and transactional intent to target new business owners/founders.
On-Page Optimization: Meta titles, descriptions, and internal linking were optimized, aligning the content with keyword strategies to enhance SEO effectiveness.
Content Strategy: A robust content cluster was developed around branding which is the main service for brandemic by optimizing the entire blog library, improving internal linking, and focusing on high-intent keywords.
Technical SEO Audit: A thorough audit identified and fixed indexing errors and performance issues, enhancing site crawlability and user experience.
User Experience Improvement: Improved user navigation by implementing strong CRO across the blogs and service pages.
Challenges and Solutions:
Brandemic faced low authority and a weak backlink profile initially. A focused link-building campaign and outreach efforts were implemented, which significantly improved domain authority and keyword rankings.
Results:
Brandemic witnessed a significant increase in organic traffic, by the end of 2024 brandemic drove 75,589 organic visitors in total. The website’s keyword rankings improved, with multiple high-volume keywords reaching top positions in SERPs.
Conclusion:
The data-driven SEO approach successfully transformed Brandemic's online presence, driving relevant traffic and increasing visibility in a competitive market by contributing 30% to their entire revenue.
16 Jan 2025
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