Objective:
Design a high-energy, attention-grabbing poster for “Half Century”, the live tour by Maheep Singh, a celebrated comedian with 860K+ followers on social media. The aim was to visually represent the humour, impact, and personality.

Limitations:
● Independent tour with no centralized design system or brand guide
● Needed to balance bold comedy tone with clean event details
● Constant tour city/date updates required fast design iterations

Scope of Work:
● Designed the primary “Half Century” tour poster featuring show name, cities, dates, and booking details
● Created a visual identity for the tour from scratch, mixing cheeky and celebratory tones in color, typography, and layout
● Used strong contrasts, dynamic text treatments, and playful elements to match Maheep’s signature comedic vibe
● Produced versions adapted for Instagram feed, stories, event partner posts, and print use
Ensured flexible layout so the poster could scale with added shows/cities

Tools Used:
Adobe Photoshop, Illustrator