Objective:
To create a clear, easy-to-follow instructional video that guides users through the Godrej Loyalty App, helping both staff and customers understand the app’s features, navigation, and how to redeem loyalty points. The aim was to simplify onboarding and enhance user engagement through a visual walkthrough.

Scope of Work:

• Mapped the entire user flow of the app  from login to loyalty point redemption

• Designed and edited a step-by-step video guide using real screen recordings

• Added instructions, callouts, and highlighted interactions (like taps, scrolls, and button clicks) to enhance clarity

• Included intro and outro animations in line with Godrej’s branding

• Ensured the video could work with or without audio by using text-based instructions throughout

• Exported in multiple formats for internal circulation, WhatsApp sharing, and training decks

 

Tools Used:
Adobe Premiere Pro, Adobe Animate, Adobe Photoshop for mockups