Brand: Brokode
Role: Co-Founder & Creative Head

Objective:
Build a distinctive youth-forward streetwear label rooted in bold, quirky storytelling and original designs, not just to sell T-shirts, but to create a brand that speaks attitude, relatability, and culture.

Limitations:

• No external design or branding team, everything conceptualized in-house.

• Bootstrapped operations: limited resources for prototyping and experimentation.

• Navigating printing logistics and quality control with zero prior manufacturing experience.

 

Timeframe:

Ongoing: launched and scaled the brand across multiple design drops over several months

Scope of Work:

• Designed every T-shirt graphic and typography-based print from scratch, reflecting Gen Z humour, pop references, desi sarcasm, and niche subculture aesthetics

• Built a cohesive visual language for Brokode, from product tags to packaging and digital presence

• Oversaw the entire print production process: fabric selection, vendor coordination, print test approvals, and quality checks

• Curated and styled product photoshoots and lookbooks, ensuring each drop told a fresh visual story

• Managed e-commerce layout and brand social media to drive organic reach and audience loyalty

• Successfully sold through multiple batches of limited edition pieces, building a tight-knit community around the brand

• Launched and designed special collection T-shirts for limited time on trends like Squid Game & Coldplay

 

Tools & Platforms Used:

Adobe Illustrator, Photoshop, Shopify (storefront), and social media for direct-to-consumer sales.