Objective:
Creating a consistent, high-energy visual identity for comedian Anubhav Singh Bassi’s with 3.6 million Instagram followers live tour across multiple cities, across platforms and touchpoints from digital ads to on-ground stadium collaterals.

Scope of Work:

● Designed BookMyShow banner creatives for web and app platforms
● Developed meta ad creatives for Instagram & Facebook performance campaigns
● Created stadium-scale backdrops, LED visuals, and photo-op zones for live shows
● Built collaterals for trial shows including city-specific teaser posters and WhatsApp shareables
● Designed tour posters and sponsorship decks tailored to brand partners and collaborators
● Crafted branded show entry wristbands to enhance the on-ground fan experience
● Designed physical show tickets in line with each comic’s branding and show theme
● Maintained a unified tone with Bassi’s persona: raw, witty, and relatable

Tools Used:
Adobe Photoshop, Illustrator, Adobe Premiere Pro

Impact:
● Strengthened Bassi’s brand visibility across digital & offline channels
● Delivered high-performing ad assets used across India’s largest ticketing platform
● Successfully blended pop culture with modern design to match comic's audience