Objective:
To design user-focused, intuitive, and brand-aligned interfaces for three different apps under the Hindustan Petroleum umbrella. The goal was to create a consistent visual experience, from home screens to micro-interactions, while also developing app icons, banners, and store & store assets for both Android and iOS platforms.
Scope of Work:
● Designed complete UI for 3 HPCL mobile apps, tailored for distinct user journeys and services
● Developed app icons that maintained visual consistency with the HPCL brand while ensuring high recognizability
● Created end-to-end screen designs including onboarding, home, navigation, menus, user flows, payment interfaces, and confirmation states
● Designed in-app banners for campaigns
● Delivered Play Store & App Store asset packs including feature graphics, screenshots, and promotional visuals
● Ensured pixel-perfect responsiveness and usability across devices and screen sizes
Tools Used:
Adobe XD, Figma, Adobe Illustrator, Adobe Photoshop
Impact:
● Delivered cohesive, user-centric UI designs used by millions across India
● Helped streamline HPCL’s digital presence across platforms with consistent visual branding
● Enabled faster developer handoff through well-organized, responsive design systems
● Boosted app visibility through compelling store assets and banners
23 Aug 2023
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