Objective:
To craft high-energy visual identity for comedian Anubhav Singh Bassi’s nationwide live tour Kisi Ko Batana Mat (with 3.6M+ Instagram followers), spanning multiple cities and platforms. The goal was to ensure consistent brand language across digital touchpoints and on-ground stadium experiences, matching Bassi’s raw, witty, and relatable persona.

Scope of Work:

● Designed BookMyShow banner creatives for web and app promotions
● Developed Meta ad creatives for Instagram & Facebook performance campaigns
● Produced real-time stage visuals, LED screens, and photo-op zones for stadium shows
● Created live design assets during tour events for dynamic audience engagement
● Built collaterals for trial shows including teaser posters and WhatsApp shareables
● Designed tour posters and sponsorship decks for brand partners and collaborators
● Crafted branded entry wristbands and physical tickets aligned with the tour's edgy tone

Tools Used:
Adobe Photoshop, Illustrator, Adobe Premiere Pro

Impact:
● Amplified Bassi’s brand visibility across digital and on-ground platforms
● Delivered high-converting ad creatives via India’s largest ticketing platform
● Successfully blended Bassi’s pop-culture appeal with cohesive, modern design
● Enabled seamless real-time visual coordination for large-format live experiences