• Crafted 45+ long-form, insight-driven articles tailored for Groww’s LinkedIn and Twitter, focusing on simplifying personal finance and investment topics for a Gen Z and Millennial audience.

• Conducted deep-dive research to support content creation for Groww’s YouTube scripts and infographic series, ensuring alignment with audience interests, SEO goals, and brand tone.

• Collaborated closely with the internal content and growth teams to align platform-specific content with broader brand campaigns and topical trends (e.g., IPOs, budget updates, crypto, and mutual fund performance).

• Played a key role in evolving Groww’s content strategy by integrating storytelling frameworks, simplifying complex financial concepts, and driving higher engagement across social platforms.