• Led the end-to-end SEO content strategy, resulting in a 40% increase in organic impressions within just 3 months through a focused combination of keyword mapping, topical clusters, and high-authority backlinking.
• Authored 40+ deeply researched blogs on product management frameworks, teardown case studies, industry trends, and real-world product growth stories—tailored for aspiring and early-stage PMs.
• Managed and scaled TPF’s LinkedIn community from 75K to 130K+ followers—through a mix of founder-led narratives, infographics, carousels, and case-based content, optimized for engagement and reach.
• Integrated platform-specific content pillars (LinkedIn, blog, YouTube, newsletter) into a cohesive omnichannel strategy, ensuring consistency across TPF’s product ecosystem—from events to teardown showcases.
• Collaborated with volunteer-led teams to align content cadence with flagship programs like WIP (Women in Product), Product Teardowns, and Masterclasses—enhancing discoverability, thought leadership, and community participation.
• Positioned TPF as a go-to learning platform by weaving top company case studies and learnings from PM leaders at Stripe, Google, Coda, and Twitter into easily consumable content formats.
01 Aug 2022
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