Project Objective - 

My goal was to design a structured Google Search campaign plan for a local education-based service to capture high-intent search traffic and drive enquiries or enrollments.

Project Description - 

I began by identifying the core services offered (such as courses, coaching, or training programs) and analyzing how potential students search for them locally. Based on this, I created keyword clusters segmented by intent (informational vs transactional) and grouped them into tightly focused ad groups. I then developed ad copy highlighting outcomes, credibility, and urgency to appeal to both students and parents. The campaign structure was designed to align keywords, ads, and landing pages to improve relevance, quality score, and conversion potential.

Project Outcome - 

The final campaign plan provides a clear and actionable structure that can be directly implemented. It targets high-intent local searches, improves ad relevance, and increases the likelihood of enquiries and enrollments. Overall, it establishes a strong foundation for running efficient and results-driven Google Search campaigns in the education sector.