ICON DIGITAL — Tech Logo Designed for Instant Recognition
Not every logo needs to shout. Some just need to be understood in one glance.
That was the real challenge behind ICON DIGITAL.
In India’s fast-moving B2C laptop market, buyers don’t study branding — they decide in seconds. The problem wasn’t the product.
It was recognition.
The earlier identity didn’t clearly say “we sell laptops”. And in tech retail, even a moment of confusion costs trust. So I designed the logo to work like a silent salesman — clear, modern, and instantly readable.
The icon is built by abstracting the form of an open laptop. Not literal. Not decorative. Just enough to register subconsciously.
If your brand needs clarity before creativity, this is how I approach it.
Let’s build something your customers understand instantly.
DMs are open.
22 Jan 2026
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