Scaling E-commerce Sales with Meta Ads | beatXP Campaign Strategy
Planned and executed a performance-driven Meta Ads campaign for beatXP, focusing on scaling smartwatch and audio product sales. Structured campaigns across funnel stages with a ₹30L budget, optimizing for engagement and conversions.
Identified gaps in campaign performance (low CTR, negative ROI) and proposed a strategic reallocation of ₹20L budget to improve ROAS and conversions. Delivered a complete execution plan including creatives, targeting, placements, and KPI tracking
04 Apr 2026
Keywords
meta ads
Performance marketing
