Keyword Research and Content Creation | Shaadi.com
As part of my digital marketing training with MyCaptain, I worked on an SEO assignment focused on improving organic visibility for Shaadi.com, one of India’s leading matrimonial platforms.
My role involved conducting in-depth keyword research to identify high-intent, relevant search terms aligned with user behaviour across matchmaking and wedding-related categories. Based on the insights, I created SEO- Optimised content outlines designed to improve search rankings, increase organic traffic, and enhance user engagement.
This project strengthened my skills in SEO analysis, keyword clustering, search intent mapping, and content strategy - while giving me hands-on experience with real-world brand positioning.
14 Oct 2025
Keywords
Search Engine Optimisation
Keyword Research
content Creation
